At a glance
An addiction treatment and mental health clinic in Kuwait, working in a category where search marketing is restricted. The engagement combined organic search, local SEO and Google Ads on a WordPress site.
| Industry | Addiction treatment and mental health services |
| Location | Kuwait |
| Duration | 8 months, August 2024 to April 2025 |
| Platform | WordPress |
| Channels | Organic Search, Local SEO, Google Ads |
| Headline result | 120K organic clicks, 4.28M impressions |
The challenge
The people this clinic serves look for help on a phone. In the Business Profile data, 95% of local discovery came from mobile: 4,730 profile views from Google Search on mobile and 2,175 from Google Maps on mobile, out of 7,301 in total.
So the site and the profile had to work at phone width first, and the clinic had to be found in local search as well as in organic results.
The solution
Structured data came first. Three schema layers describe the clinic, its services and the people behind the content, with the author layer tied to verified doctor profiles.
The work then moved through five stages over eight months.
| When | Stage |
|---|---|
| Month 0 | Foundation |
| Months 1 to 2 | Service pages and pillar content |
| Month 3 | Commercial and location targeting |
| Months 4 to 5 | Low-competition terms, FAQ, topical authority |
| Months 6 to 8 | Compounding: 103K clicks in the final quarter |
Results
Month 1 (13 August to 13 September 2024) against month 5 (26 December 2024 to 27 January 2025), in Search Console:
| Metric | Month 1 | Month 5 | Change |
|---|---|---|---|
| Clicks | 628 | 12,000 | +1,815.61% |
| Impressions | 55.4K | 384K | +593.33% |
| CTR | 1.1% | 3.1% | +181.82% |
| Average position (lower is better) | 10.9 | 7.5 | 3.4 positions gained |
The growth kept going. Quarter over quarter, clicks rose from 14.9K to 103K and impressions from 569K to 3.58M.
One number moved the wrong way. Average position slipped from 8.4 to 8.7 quarter over quarter, 0.3 worse, while clicks grew 6.9x and impressions 6.3x.
Google’s own Search Impact badges mark the pace. Clicks per 28 days reached 30K on 8 March 2025 and 50K on 8 April 2025, five milestones in 31 days.
Local results
From August 2024 to January 2025, people made 320 calls and 222 direction requests straight from the clinic’s Google Business Profile.
The paid side
Google Ads ran alongside the organic work. Across the full account window the average cost per click was $1.71.
Tech stack
- WordPress
- Google Search Console
- Google Analytics 4
- Bing Webmaster Tools
- Google Business Profile
- Yelp
- Bing Places
- Google Ads